Meet Michael

A builder. A coach. In your corner.

I connect the vision to the work — and the work to the people it is meant to help.

Michael V. Mendez

I don’t see a business, a workflow, and an app as separate problems.

A promising idea needs more than a plan. It needs decisions, relationships, systems, and someone who can keep the whole effort moving in the same direction.

I conceived and orchestrated Plot Twist HQ, bringing together its business vision, product direction, operating workflows, and AI-assisted development. The platform is a concrete expression of how I work: see the connections, make the complex workable, and bring the pieces to life.

I also spent seven years as a Division II head coach for men’s and women’s cross country and track & field. My coaching record includes 30+ All-Americans, 140 All-Conference athletes, and nine Conference Athletes of the Year.

That experience informs my running coaching, student-athlete college guidance, and recruiting consulting for collegiate coaches.

My business consulting brings that same approach to private practices, service businesses, and nonprofits. Sometimes the right next step is a clearer offer. Sometimes it is a new delivery model, a better process, or a piece of software. The goal comes first.

Michael V. Mendez

Explore running, college fit & recruiting support

See the work behind the approach

How I show up

A thought partner.
A hands-on orchestrator.

See the whole picture.

Connect business strategy, people, operations, and technology before deciding what to build.

Make the next step usable.

Turn a broad ambition into a decision, a workflow, a working product, or a plan with an owner.

Build with you.

Your goals stay yours. Whether we are working on your organization, your running, or a college decision, the work should leave you better equipped to move forward.

A personal practice. Connected support.

Consulting & coaching with Michael.
Managed by Plot Twist Co.

You work directly with me on strategy and delivery. Plot Twist Co. provides the management structure behind this consulting practice, and Plot Twist HQ supports client coordination and payment workflows.

Ongoing business management is a separate scope. Your consulting engagement does not transfer ownership or automatically enroll your organization in another service.

Meet Plot Twist Co.

Your next chapter starts with a conversation

Something good is taking shape.
Let’s build it.

Talk with Michael